I.T. versus Web Master
Would you ask the guy who does body work on your car to fix your engine? That is the best analogy we could come up with. More to be read below:
Information Technology personnel are usually trained in the functional aspects of computers and software. I, as a web master turn to these people when I need a computer at the office networked together with other computers or when I have a hardware or software issue I cannot easily fix on my computer. Like any field there are good I.T. people and not so good I.T. people. In the worst case scenario if you hire a bad I.T. person your email or other basic systems may not operate smoothly. In most cases a web master can fix and or help you in this area.
Web Masters are personnel who specialize in web architecture. As stated by Wikipedia their primary work is done in designing, developing, marketing and maintaining websites. What Wiki doesn’t tell you is there are several aspects of web development that have their own specialties inside the term “web master.” These are Designers, Programmers, Search Engine Optimizers and finally people who understand Search Engine Marketing which is basically pay per click or pay per impression advertising. It is rare to find anyone with all the skills mentioned above.
If someone decides to go to school in the field of computers they will not be in the same class if one picks Information Technology and the other picks Web Design. Paontheweb.com has taken on interns from the web design aspect. Frankly, we are not impressed with the level of knowledge our schools are turning out. The most likely reason is a good Web Master is worth his weight in Gold. You will not be likely to find them teaching for lower wages. The old saying comes to mind, “Those who can, do. Those who can’t, teach”.
Many people will tell you they can put you into a website. That is true. Just about anyone can do that today. So, what is the difference? I’ll give you a list:
1. Does your website look like a kid did it or a professional?
2. Do the images look correct and stay out of the way of your text?
3. Are your images search engine friendly?
4. Does your website show up on the search engines for the terms you want to be found under?
5. What are your traffic statistics like. We can guarantee a certain number of visitors.
6. Do you need to store data (information) online and retrieve it from anywhere, privately?
7. How about giving you the ability to control parts of your website?
8. What about your Title, Description and SEO score? Does 40 to 50% sound good or would you rather have 90 to 100%.
Paontheweb’s approach is a three person team. Each person has knowledge of all areas of being a basic web master. However, each member of our team has their strengths. We create custom designs that convey your image to the world. We specialize in search engine optimization and only turn to search engine marketing when absolutely necessary. We create sites that gather and store information you can access anywhere from an internet connection. We supply you with the ability to change any area of your website content, add pages and more.
We respect I.T. professionals and even call on them from time to time. If you needed a heart transplant would you go to a general practitioner or a specialist with a good reputation? Would you ask the guy who does body work on your car to fix your engine? We do hope you get the picture. Why not contact us today to see what we can do to improve your website.
